Munich, October 2012. Over the years, FC Bayern Munich and the Paulaner brewery have had plenty of reasons to party – since 2003, the traditional Munich brewery is the main sponsor of Germany’s most successful football club. However, the greatest victories have always been celebrated during Oktoberfest in Munich, because there is no better place to indulge in Bavarian joie to vivre than at the biggest funfair on earth – with a freshly tapped Paulaner Oktoberfest Bier. Since this year, the most expensive Bundesliga transfer ever, Javi Martínez, also knows what it means to be a Munich lad: during the traditional Paulaner photo shoot at Oktoberfest, the Spaniard and Bavarian new-boy felt visibly at ease. His colleagues Mario Gomez and Manuel Neuer were pleased to see how well he fit in…
About Paulaner
The Paulaner Brewery was founded by monks in 1634. Originally, the clerics just brewed enough beer for their own requirements. The company’s headquarters remain in Munich to this day. In total, approximately 670 employees work for the company. With more than 2.2 million hectolitres of beer brewed every year, Paulaner is one of Germany’s and the world’s leading breweries.
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