{"id":79963,"date":"2023-10-05T11:33:02","date_gmt":"2023-10-05T09:33:02","guid":{"rendered":"https:\/\/www.area-press.eu\/comunicatistampa\/?p=79963"},"modified":"2023-10-05T11:33:02","modified_gmt":"2023-10-05T09:33:02","slug":"john-travolta-e-gerard-butler-undercover-spies-per-u-power","status":"publish","type":"post","link":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/","title":{"rendered":"John Travolta e Gerard Butler  \u201cUndercover Spies\u201d per U-Power"},"content":{"rendered":"<p><em>In anteprima marted\u00ec 3 ottobre su Canale 5 e in onda dall\u20198 ottobre sulle principali emittenti nazionali la nuova compagna media dell\u2019azienda leader nel settore delle calzature e dell\u2019abbigliamento da lavoro.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-397135\" src=\"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg\" alt=\"\" width=\"300\" height=\"296\" \/><\/p>\n<p>Ha debuttato ieri sera, durante l\u2019intervallo della partita di Champions League Inter-Benfica, il nuovo, stellare spot U-Power: un vero e proprio <em>action movie<\/em> che vede come protagonisti i volti internazionali di John Travolta, new entry nel parterre di testimonial del brand, e di Gerard Butler. Da domenica 8 ottobre partir\u00e0 la programmazione completa della campagna, firmata da Visionworks, che verr\u00e0 trasmessa dalle principali emittenti nazionali per 4 settimane.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-397136\" src=\"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/Frame1-300x148.png\" alt=\"\" width=\"420\" height=\"207\" \/><\/p>\n<p>Le due star hollywoodiane, nel ruolo di \u201cUndercover Spies\u201d, sono sul set di un film d\u2019azione dove hanno il compito di scontarsi con i tipici cattivi cinematografici, senza la possibilit\u00e0 di affidarsi a controfigure. L\u2019espediente narrativo che svolta la situazione sono le calzature antinfortunistiche RED PREMIUM Egon che, grazie alla loro estrema comodit\u00e0, spingono John Travolta a lasciarsi andare a un irrefrenabile bisogno di ballare. L\u2019adrenalinica avventura si scioglie infine di fronte allo spirito combattivo di Gerard Butler placato dall\u2019inequivocabile alibi di Travolta: le scarpe ai suoi piedi sono veramente #troppocomode.<\/p>\n<p>Il trascinante intreccio dello spot punta ancora una volta sull\u2019impareggiabile comodit\u00e0 delle calzature U-Power e sullo stile unico, sicuro e di design, dei capi indossati dai testimonial, la giacca Spock e il pantalone Horizon. L\u2019azienda prosegue cos\u00ec nel suo intento di portare il brand ad ampliare ulteriormente la sua prospettiva internazionale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-397137\" src=\"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/Frame-3-300x145.png\" alt=\"\" width=\"405\" height=\"196\" \/><\/p>\n<p><a href=\"http:\/\/www.u-power.it\">www.u-power.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In anteprima marted\u00ec 3 ottobre su Canale 5 e in onda dall\u20198 ottobre sulle principali emittenti nazionali la nuova compagna media dell\u2019azienda leader nel settore delle calzature e dell\u2019abbigliamento da lavoro. Ha debuttato ieri sera, durante l\u2019intervallo della partita di Champions League Inter-Benfica, il nuovo, stellare spot U-Power: un vero e proprio action movie che [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,5],"tags":[6073,26500,4110,33133,34264,727,34409,786,25980],"class_list":["post-79963","post","type-post","status-publish","format-standard","hentry","category-altri-vari","category-aziendali","tag-abbigliamento","tag-antinfortunistica","tag-calzature","tag-gerard-butler","tag-john-travolta","tag-lavoro","tag-nuova-campagna","tag-sicurezza","tag-u-power"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power - area-press.eu<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power - area-press.eu\" \/>\n<meta property=\"og:description\" content=\"In anteprima marted\u00ec 3 ottobre su Canale 5 e in onda dall\u20198 ottobre sulle principali emittenti nazionali la nuova compagna media dell\u2019azienda leader nel settore delle calzature e dell\u2019abbigliamento da lavoro. Ha debuttato ieri sera, durante l\u2019intervallo della partita di Champions League Inter-Benfica, il nuovo, stellare spot U-Power: un vero e proprio action movie che [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/\" \/>\n<meta property=\"og:site_name\" content=\"area-press.eu\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T09:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg\" \/>\n<meta name=\"author\" content=\"Press2015\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Press2015\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/\"},\"author\":{\"name\":\"Press2015\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/#\\\/schema\\\/person\\\/8a595c3edd24c6f353307ef3813a8a2c\"},\"headline\":\"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power\",\"datePublished\":\"2023-10-05T09:33:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/\"},\"wordCount\":258,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.joyfreepress.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/0135_0E4A7507-300x296.jpg\",\"keywords\":[\"abbigliamento\",\"antinfortunistica\",\"calzature\",\"Gerard Butler\",\"John Travolta\",\"lavoro\",\"nuova campagna\",\"Sicurezza\",\"U-Power\"],\"articleSection\":[\"Altri\\\/Vari\",\"Aziendali\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/\",\"url\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/\",\"name\":\"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power - area-press.eu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.joyfreepress.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/0135_0E4A7507-300x296.jpg\",\"datePublished\":\"2023-10-05T09:33:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/#\\\/schema\\\/person\\\/8a595c3edd24c6f353307ef3813a8a2c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.joyfreepress.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/0135_0E4A7507-300x296.jpg\",\"contentUrl\":\"https:\\\/\\\/www.joyfreepress.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/0135_0E4A7507-300x296.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/2023\\\/10\\\/05\\\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/#website\",\"url\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/\",\"name\":\"area-press.eu\",\"description\":\"comunicati stampa &amp; press release\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/#\\\/schema\\\/person\\\/8a595c3edd24c6f353307ef3813a8a2c\",\"name\":\"Press2015\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5fbe84e963ab25badd888e784b334345acb920123567dcd1472c59c286be3c6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5fbe84e963ab25badd888e784b334345acb920123567dcd1472c59c286be3c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5fbe84e963ab25badd888e784b334345acb920123567dcd1472c59c286be3c6?s=96&d=mm&r=g\",\"caption\":\"Press2015\"},\"url\":\"https:\\\/\\\/www.area-press.eu\\\/comunicatistampa\\\/author\\\/lsep2015\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power - area-press.eu","robots":{"index":"noindex","follow":"follow"},"og_locale":"it_IT","og_type":"article","og_title":"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power - area-press.eu","og_description":"In anteprima marted\u00ec 3 ottobre su Canale 5 e in onda dall\u20198 ottobre sulle principali emittenti nazionali la nuova compagna media dell\u2019azienda leader nel settore delle calzature e dell\u2019abbigliamento da lavoro. Ha debuttato ieri sera, durante l\u2019intervallo della partita di Champions League Inter-Benfica, il nuovo, stellare spot U-Power: un vero e proprio action movie che [&hellip;]","og_url":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/","og_site_name":"area-press.eu","article_published_time":"2023-10-05T09:33:02+00:00","og_image":[{"url":"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg","type":"","width":"","height":""}],"author":"Press2015","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Press2015","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#article","isPartOf":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/"},"author":{"name":"Press2015","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/#\/schema\/person\/8a595c3edd24c6f353307ef3813a8a2c"},"headline":"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power","datePublished":"2023-10-05T09:33:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/"},"wordCount":258,"commentCount":0,"image":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#primaryimage"},"thumbnailUrl":"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg","keywords":["abbigliamento","antinfortunistica","calzature","Gerard Butler","John Travolta","lavoro","nuova campagna","Sicurezza","U-Power"],"articleSection":["Altri\/Vari","Aziendali"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/","url":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/","name":"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power - area-press.eu","isPartOf":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#primaryimage"},"image":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#primaryimage"},"thumbnailUrl":"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg","datePublished":"2023-10-05T09:33:02+00:00","author":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/#\/schema\/person\/8a595c3edd24c6f353307ef3813a8a2c"},"breadcrumb":{"@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#primaryimage","url":"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg","contentUrl":"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2023\/10\/0135_0E4A7507-300x296.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/2023\/10\/05\/john-travolta-e-gerard-butler-undercover-spies-per-u-power\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.area-press.eu\/comunicatistampa\/"},{"@type":"ListItem","position":2,"name":"John Travolta e Gerard Butler \u201cUndercover Spies\u201d per U-Power"}]},{"@type":"WebSite","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/#website","url":"https:\/\/www.area-press.eu\/comunicatistampa\/","name":"area-press.eu","description":"comunicati stampa &amp; press release","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.area-press.eu\/comunicatistampa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.area-press.eu\/comunicatistampa\/#\/schema\/person\/8a595c3edd24c6f353307ef3813a8a2c","name":"Press2015","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/a5fbe84e963ab25badd888e784b334345acb920123567dcd1472c59c286be3c6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a5fbe84e963ab25badd888e784b334345acb920123567dcd1472c59c286be3c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5fbe84e963ab25badd888e784b334345acb920123567dcd1472c59c286be3c6?s=96&d=mm&r=g","caption":"Press2015"},"url":"https:\/\/www.area-press.eu\/comunicatistampa\/author\/lsep2015\/"}]}},"_links":{"self":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts\/79963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/comments?post=79963"}],"version-history":[{"count":1,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts\/79963\/revisions"}],"predecessor-version":[{"id":79964,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts\/79963\/revisions\/79964"}],"wp:attachment":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/media?parent=79963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/categories?post=79963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/tags?post=79963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}