{"id":72211,"date":"2022-11-15T15:48:48","date_gmt":"2022-11-15T14:48:48","guid":{"rendered":"https:\/\/www.area-press.eu\/comunicatistampa\/?p=72211"},"modified":"2022-11-15T15:48:48","modified_gmt":"2022-11-15T14:48:48","slug":"gerard-butler-per-u-power-al-via-la-nuova-campagna","status":"publish","type":"post","link":"https:\/\/www.area-press.eu\/comunicatistampa\/2022\/11\/15\/gerard-butler-per-u-power-al-via-la-nuova-campagna\/","title":{"rendered":"Gerard Butler per U-Power. Al via la nuova campagna"},"content":{"rendered":"<p><em>Dal 30 ottobre l\u2019azienda leader nel settore delle calzature e dell\u2019abbigliamento da lavoro sar\u00e0 rappresentata dal celebre attore scozzese.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-364813\" src=\"https:\/\/www.joyfreepress.com\/wp-content\/uploads\/2022\/11\/Frame-1-300x218.png\" alt=\"\" width=\"300\" height=\"218\" \/><\/p>\n<p>\u00c8 pronta a partire la nuova campagna media U-Power. Il programma di comunicazione integrata avr\u00e0 come perno Gerard Butler, attore pluripremiato, volto noto a livello internazionale scelto per rappresentare il brand a livello globale. Dal 30 ottobre sar\u00e0 in onda lo spot, trasmesso dalle principali emittenti nazionali per 4 settimane.<\/p>\n<p>Il nuovo testimonial, che incarna l\u2019autentico spirito dell\u2019\u201cuomo U-Power\u201d, evade da un\u2019elegante festa in suo onore per rendersi utile all\u2019interno di un cantiere edile, dove si sente subito a suo agio indossando un paio di Red Leve. Grazie al comfort offerto dalla gamma di scarpe antinfortunistiche contraddistinte dalla leggerezza, Butler si cala perfettamente nei panni di un instancabile lavoratore, dimostrando vicinanza al target di riferimento. Richiamato al gala, il celebre attore sceglie di non cambiarsi le scarpe chiosando con poche semplici parole <em>\u201cU-Power \u2013 Troppo comode\u201d<\/em>.<\/p>\n<p>La coinvolgente narrazione punta ancora una volta sull\u2019impareggiabile comodit\u00e0 delle calzature U-Power, valorizzata da uno stile unico ideale per sentirsi impeccabili sul luogo di lavoro come agli appuntamenti pi\u00f9 importanti.<\/p>\n<p>Guarda lo spot: <a href=\"https:\/\/www.youtube.com\/watch?v=_2hIG-jawWs\">https:\/\/www.youtube.com\/watch?v=_2hIG-jawWs<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.u-power.it\/\">www.u-power.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dal 30 ottobre l\u2019azienda leader nel settore delle calzature e dell\u2019abbigliamento da lavoro sar\u00e0 rappresentata dal celebre attore scozzese. \u00c8 pronta a partire la nuova campagna media U-Power. Il programma di comunicazione integrata avr\u00e0 come perno Gerard Butler, attore pluripremiato, volto noto a livello internazionale scelto per rappresentare il brand a livello globale. Dal 30 [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,29,8],"tags":[33134,13034,33133,32077,33135,7322,4109,786,829,13672,25980],"class_list":["post-72211","post","type-post","status-publish","format-standard","hentry","category-aziendali","category-comunicati","category-eventi","tag-anti-infortunistica","tag-comfort","tag-gerard-butler","tag-leggerezza","tag-made-in-ital","tag-pubblicita","tag-scarpe","tag-sicurezza","tag-stile","tag-testimonial","tag-u-power"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerard Butler per U-Power. 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