{"id":53605,"date":"2020-09-22T23:57:21","date_gmt":"2020-09-22T21:57:21","guid":{"rendered":"https:\/\/www.area-press.eu\/comunicatistampa\/?p=53605"},"modified":"2020-09-22T23:57:21","modified_gmt":"2020-09-22T21:57:21","slug":"webinar-gratuito-cose-la-gamification","status":"publish","type":"post","link":"https:\/\/www.area-press.eu\/comunicatistampa\/2020\/09\/22\/webinar-gratuito-cose-la-gamification\/","title":{"rendered":"Webinar Gratuito: COS\u2019\u00c8 LA GAMIFICATION?"},"content":{"rendered":"<h3><em>Mercoled\u00ec 30 Settembre alle ore 11.00 E-Business Consulting terr\u00e0 un webinar gratuito dedicato al mondo della gamification.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wifimedia.it\/img\/webinar092020_gamification\/dem_ver1.jpeg\" alt=\"\" width=\"500\" height=\"332\" \/><\/p>\n<p>Cos\u2019\u00e8 l\u2019engagement? Come si coinvolgono gli utenti durante la customer journey sfruttando tutti i touchpoint utilizzando tecniche di gamification? Come organizzare un concorso a premi?<\/p>\n<p>Ingaggiare gli utenti mediante il gioco o un premio \u00e8 infatti una formula non invasiva che consente di gratificare i clienti, acquisiti o potenziali e creare fedelt\u00e0 al prodotto, alla marca e all\u2019azienda.<\/p>\n<p>La vita quotidiana \u00e8 cadenzata da numerose azioni, spesso ritenute noiose e mal percepite, mentre il gioco \u00e8 un&#8217;azione spontanea da cui trarre piacere. La gamification cerca di coinvolgere le persone a provare pi\u00f9 divertimento e partecipazione nelle attivit\u00e0 quotidiane attraverso il gioco.<\/p>\n<p>Con la gamification di possono perseguire diversi obiettivi quali:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fidelizzare la clientela;<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Acquisire nuovi clienti;<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Migliorare il Team building;<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Risolvere problemi comuni tra pi\u00f9 clienti;<\/p>\n<p>andando a modificare le abitudini degli utenti.<\/p>\n<p>Il nuovo webinar realizzato da E-Business Consulting approfondir\u00e0 le tematiche di questi quesiti, fornendo un\u2019adeguata conoscenza su questa innovativa strategia di coinvolgimento dell\u2019utente.<\/p>\n<p>Verranno illustrati i benefici per il proprio business aziendale attraverso l\u2019inserimento di elementi ludici e interattivi all\u2019interno del proprio marketing plan.<\/p>\n<p>Si spiegheranno quali sono gli obiettivi e le modalit\u00e0 operative che stanno alla base di una strategia di questo tipo e quali punti chiave considerare quando si decide di intraprendere tale progetto.<\/p>\n<p>E-Business Consulting fornir\u00e0, inoltre, alcuni esempi concreti di Gamification e Social Branding realizzati da grandi aziende per poi soffermarsi sulle operazioni a premi andando ad analizzare anche nuove formule di ingaggio quali le <em>Raffle ed i Giveaway<\/em><\/p>\n<p>Per quanto riguarda i concorsi a premi, si illustreranno le principali fasi necessarie di un concorso e le condizioni necessarie per realizzarlo nel rispetto delle normative vigenti.<\/p>\n<p>Verranno esaminate anche le eventuali pratiche burocratiche necessarie a seconda della tipologia di manifestazione per una gestione corretta delle iniziative, per non incorrere a gravose sanzioni pecuniarie.<\/p>\n<p>Per partecipare gratuitamente \u00e8 necessario iscriversi nell\u2019area del sito dedicata di E-Business Consulting: <a href=\"https:\/\/ebusinessconsulting.it\/promo\/e-bc\/cos-e-la-gamification\/?utm_source=PR&amp;utm_medium=PR&amp;utm_campaign=webinar30092020\">https:\/\/ebusinessconsulting.it\/promo\/e-bc\/cos-e-la-gamification\/?utm_source=PR&amp;utm_medium=PR&amp;utm_campaign=webinar30092020<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercoled\u00ec 30 Settembre alle ore 11.00 E-Business Consulting terr\u00e0 un webinar gratuito dedicato al mondo della gamification. Cos\u2019\u00e8 l\u2019engagement? Come si coinvolgono gli utenti durante la customer journey sfruttando tutti i touchpoint utilizzando tecniche di gamification? Come organizzare un concorso a premi? Ingaggiare gli utenti mediante il gioco o un premio \u00e8 infatti una formula [&hellip;]<\/p>\n","protected":false},"author":6595,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-53605","post","type-post","status-publish","format-standard","hentry","category-comunicati"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Gratuito: COS\u2019\u00c8 LA GAMIFICATION? - area-press.eu<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Gratuito: COS\u2019\u00c8 LA GAMIFICATION? - area-press.eu\" \/>\n<meta property=\"og:description\" content=\"Mercoled\u00ec 30 Settembre alle ore 11.00 E-Business Consulting terr\u00e0 un webinar gratuito dedicato al mondo della gamification. 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