{"id":19034,"date":"2017-03-29T12:58:23","date_gmt":"2017-03-29T10:58:23","guid":{"rendered":"http:\/\/www.area-press.eu\/comunicatistampa\/?p=19034"},"modified":"2017-03-29T12:58:23","modified_gmt":"2017-03-29T10:58:23","slug":"icat-commeet-come-comunicare-in-maniera-efficace-la-sostenibilita-ambientale-e-sociale-dellimpresa","status":"publish","type":"post","link":"https:\/\/www.area-press.eu\/comunicatistampa\/2017\/03\/29\/icat-commeet-come-comunicare-in-maniera-efficace-la-sostenibilita-ambientale-e-sociale-dellimpresa\/","title":{"rendered":"Icat ComMeet: come comunicare in maniera efficace la Sostenibilit\u00e0 Ambientale e Sociale dell\u2019Impresa"},"content":{"rendered":"<p>La complessit\u00e0 degli attuali mercati ha ridisegnato la mappa dei bisogni etici e sociali dei consumatori e di tutti i soggetti coinvolti nell&#8217;attivit\u00e0 di un&#8217;azienda. Si pone quindi l\u2019esigenza di una riflessione attenta, sulle nuove dinamiche affinch\u00e9 si possa intervenire efficacemente con una strategia di <em>Corporate Social Responsabily<\/em> per mantenere il vantaggio competitivo, migliorare la capacit\u00e0 di tutta la filiera produttiva, rafforzare la reputazione aziendale e la brand preference. Questo sar\u00e0 il focus del prossimo appuntamento promosso da Icat ComMeet, il ramo dell\u2019agenzia Gruppo icat dedicato alla formazione delle figure strategiche che si occupano di marketing e comunicazione. L\u2019incontro \u00e8 gratuito ed \u00e8 rivolto esclusivamente a imprenditori, direttori marketing, manager e professionisti. Si svolger\u00e0 a <strong>Padova, gioved\u00ec 6 aprile<\/strong>, dalle 17:00 alle 20:30, nella sala congressi dell\u2019Hotel <em>Four Points by Sheraton Corso Argentina 5, 35129 Padova (Uscita Padova Est)<\/em>.<\/p>\n<p>Per partecipare \u00e8 necessaria la registrazione attraverso il sito <a href=\"http:\/\/www.commeet.it\/it\/corsi-eventi\/sostenibilita-ambientale-sociale-dell-impresa\">http:\/\/www.commeet.it\/it\/corsi-eventi\/sostenibilita-ambientale-sociale-dell-impresa<\/a><\/p>\n<p><strong>Quattro relatori qualificati<\/strong><\/p>\n<p>A intervenire sono stati invitati autorevoli rappresentati del mondo accademico e della comunicazione:<\/p>\n<p><strong>Federico Caniato<\/strong>, Professore Associato presso la School of Management del Politecnico di Milano;<\/p>\n<p><strong>Laura Macchion<\/strong>, Ricercatrice presso il Dipartimento di Tecnica e Gestione dei sistemi industriali dell\u2019Universit\u00e0 degli Studi di Padova;<\/p>\n<p><strong>Antonella Moretto<\/strong>, Ricercatrice presso la School of Management del Politecnico di Milano;<\/p>\n<p><strong>Tommaso De Luca<\/strong>, Responsabile della Comunicazione del Gruppo Lucart -Tenderly.<\/p>\n<p><strong>Una nuova ricerca sulle politiche di responsabilit\u00e0 sociale <\/strong><\/p>\n<p>In occasione di questo appuntamento, sar\u00e0 presentata una ricerca, realizzata dall\u2019Universit\u00e0 di Padova e dal Politecnico di Milano, sulle <em>best practice<\/em>, le strategie di azioni concrete che le aziende del settore fashion mettono in atto per dare concretezza alle politiche di responsabilit\u00e0 sociale e al modo in cui vengono comunicate.<\/p>\n<p><strong>Albino Ponchio, Direttore di Icat ComMeet<\/strong><\/p>\n<p>\u00ab<em>Il sistema produttivo ha subito un\u2019evoluzione cos\u00ec veloce e complessa che \u00e8 diventato necessario adottare strategie che siano in grado di soddisfare le nuove esigenze dei consumatori e degli stakeholder \u2013 <\/em>sottolinea<strong> Albino Ponchio <\/strong><em>\u2013. Con questo incontro desideriamo offrire un valido contributo a tutte le imprese che lavorano in un mercato sempre pi\u00f9 saturo, che fa sempre pi\u00f9 fatica a conquistarsi il consenso del pubblico\u00bb.<br \/>\n<\/em><\/p>\n<p><strong>Prossimo evento<\/strong><\/p>\n<p>Al prossimo appuntamento, fissato per gioved\u00ec 11 maggio, si parler\u00e0 del profilo del <em>Nuovo<\/em> <em>Consumatore<\/em>. Chi \u00e8, cosa chiede alle marche, come comunicare con lui e come conquistarlo.<\/p>\n<p><strong>Programma<\/strong><\/p>\n<p>Registrazione\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a017:00 \u2013 17:20<\/p>\n<p><em>Introduzione: Albino Ponchio\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/em>17:20 \u2013 17:30<\/p>\n<p>1\u00b0 intervento: Federico Caniato\u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a017:30 \u2013 18:00<\/p>\n<p>2\u00b0 intervento: Laura Macchion \u2013 Antonella Moretto\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a018:00 \u2013 19:00<\/p>\n<p>Break\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19:00 \u2013 19:15<\/p>\n<p>3\u00b0 intervento: Tommaso De Luca\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a019:15 &#8211;\u00a0 20:00<\/p>\n<p>Dibattito\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a020:00 \u2013 20:30<\/p>\n<p><a href=\"http:\/\/www.icatcommeet.it\">www.commeet.it<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come intervenire efficacemente con una strategia di Corporate Social Responsabily per mantenere il vantaggio competitivo, migliorare la capacit\u00e0 di tutta la filiera produttiva, rafforzare la reputazione aziendale e la brand preference.<\/p>\n","protected":false},"author":172,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,29,8],"tags":[6360,3702,884,8971,3701],"class_list":["post-19034","post","type-post","status-publish","format-standard","hentry","category-aziendali","category-comunicati","category-eventi","tag-ambientale","tag-comunicazione","tag-gruppo-icat","tag-icat-commeet","tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts\/19034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/comments?post=19034"}],"version-history":[{"count":1,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts\/19034\/revisions"}],"predecessor-version":[{"id":19035,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/posts\/19034\/revisions\/19035"}],"wp:attachment":[{"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/media?parent=19034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/categories?post=19034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicatistampa\/wp-json\/wp\/v2\/tags?post=19034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}