{"id":72972,"date":"2014-06-16T00:00:00","date_gmt":"2014-06-15T22:00:00","guid":{"rendered":"http:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/"},"modified":"2014-06-16T00:00:00","modified_gmt":"2014-06-15T22:00:00","slug":"marketing-one-to-one-con-desideria-card","status":"publish","type":"post","link":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/","title":{"rendered":"Marketing one to one con Desideria Card"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14.0pt; line-height: 115%; font-family: \"><a href=\"http:\/\/www.desideriacard.it\" class=\"broken_link\">Desideria Card<\/a>, offre ai propri cliente la possibilit&agrave; di realizzare campagne di marketing one-to-one e quindi di trattare i clienti in maniera differenziata a seconda delle loro caratteristiche. Per la <a href=\"http:\/\/www.fidelityworl.it\" class=\"broken_link\">nostra azienda<\/a> ciascun cliente &egrave; unico e deve essere distinto da tutti gli altri. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14.0pt; line-height: 115%; font-family: \">L&rsquo;idea su cui si basano le operazioni di marketing one to one &egrave; quella di trattare ogni singolo cliente <span style=\"background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">in maniera differente, al fine di avere una clientela soddisfatta e fedele.<span> <\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14pt; line-height: 115%; font-family: Helvetica, sans-serif;\"><br \/> <span style=\"background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">La strategia<span> <\/span><em>one to one<\/em><span> di Desideria Card <\/span>si articola in quattro fasi:<span> <\/span><\/span><\/p>\n<p> <span style=\"background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">1. Identificazione del cliente<span> <\/span><\/span><\/p>\n<p> <span style=\"background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">2. Differenziazione dello stesso da altri<span> <\/span><\/span><\/p>\n<p> <span style=\"background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">4. Personalizzazione<span> d<\/span>ei servizi offerti<span> <\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span><span style=\"font-size: 14pt; line-height: 115%; font-family: Helvetica, sans-serif; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">5. Interazione attraverso campagne Mailing ed SMS <\/span><\/span><span style=\"font-size: 14pt; line-height: 115%; font-family: Helvetica, sans-serif;\"><\/p>\n<p> <\/span><span style=\"font-size: 14.0pt; line-height: 115%; font-family: \">Questa tipologia di operazione determina nel cliente una percezione positiva del destinatario perch&eacute; ogni relazione con lui &egrave; un&rsquo; occasione unica per rispondere alle sue esigenze ed alle sue richieste rispettando le sue abitudini ed i suoi bisogni latenti. Rappresenta la massima espressivit&agrave; della personalizzazione del messaggio poich&eacute; sfrutta i contatti presenti nel ricchissimo database utilizzato per l&rsquo;invio di comunicazioni via mail ed sms.<\/span><\/p>\n<\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 14.0pt; line-height: 115%; font-family: \">L&rsquo;importanza dei dati e delle informazioni rilevate dal database marketing rappresentano la base di partenza per tutte le operazioni di marketing one to one che metterai appunto e che rivolgerai al tuo cliente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desideria Card, offre ai propri cliente la possibilit\u00e0 di realizzare campagne di marketing one-to-one e quindi di trattare i clienti in maniera differenziata a seconda delle loro caratteristiche.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7584],"tags":[75217,9890,25577,7663,59178],"class_list":["post-72972","post","type-post","status-publish","format-standard","hentry","category-aziendali","tag-cataloghi-regalo","tag-centri-commerciali","tag-fidelity-card","tag-fidelizzazione","tag-raccolta-punti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing one to one con Desideria Card - area-press.eu - comunicati<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing one to one con Desideria Card - area-press.eu - comunicati\" \/>\n<meta property=\"og:description\" content=\"Desideria Card, offre ai propri cliente la possibilit\u00e0 di realizzare campagne di marketing one-to-one e quindi di trattare i clienti in maniera differenziata a seconda delle loro caratteristiche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/\" \/>\n<meta property=\"og:site_name\" content=\"area-press.eu - comunicati\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-15T22:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Redazione area-press.eu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione area-press.eu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/\",\"url\":\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/\",\"name\":\"Marketing one to one con Desideria Card - area-press.eu - comunicati\",\"isPartOf\":{\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/#website\"},\"datePublished\":\"2014-06-15T22:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/#\/schema\/person\/c7a82e1cf7b2d105ee3708fcc74461f4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.area-press.eu\/comunicati\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing one to one con Desideria Card\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/#website\",\"url\":\"https:\/\/www.area-press.eu\/comunicati\/\",\"name\":\"area-press.eu - comunicati\",\"description\":\"Press releases e comunicati stampa\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.area-press.eu\/comunicati\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/#\/schema\/person\/c7a82e1cf7b2d105ee3708fcc74461f4\",\"name\":\"Redazione area-press.eu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.area-press.eu\/comunicati\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/261e5fa13cfbce1e53c026c833f5e36744f89dcb35e4578439e7ced7c9b89537?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/261e5fa13cfbce1e53c026c833f5e36744f89dcb35e4578439e7ced7c9b89537?s=96&d=mm&r=g\",\"caption\":\"Redazione area-press.eu\"},\"url\":\"https:\/\/www.area-press.eu\/comunicati\/author\/redazione-area-press-eu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing one to one con Desideria Card - area-press.eu - comunicati","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/","og_locale":"it_IT","og_type":"article","og_title":"Marketing one to one con Desideria Card - area-press.eu - comunicati","og_description":"Desideria Card, offre ai propri cliente la possibilit\u00e0 di realizzare campagne di marketing one-to-one e quindi di trattare i clienti in maniera differenziata a seconda delle loro caratteristiche.","og_url":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/","og_site_name":"area-press.eu - comunicati","article_published_time":"2014-06-15T22:00:00+00:00","author":"Redazione area-press.eu","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Redazione area-press.eu","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/","url":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/","name":"Marketing one to one con Desideria Card - area-press.eu - comunicati","isPartOf":{"@id":"https:\/\/www.area-press.eu\/comunicati\/#website"},"datePublished":"2014-06-15T22:00:00+00:00","author":{"@id":"https:\/\/www.area-press.eu\/comunicati\/#\/schema\/person\/c7a82e1cf7b2d105ee3708fcc74461f4"},"breadcrumb":{"@id":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.area-press.eu\/comunicati\/marketing-one-to-one-con-desideria-card\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.area-press.eu\/comunicati\/"},{"@type":"ListItem","position":2,"name":"Marketing one to one con Desideria Card"}]},{"@type":"WebSite","@id":"https:\/\/www.area-press.eu\/comunicati\/#website","url":"https:\/\/www.area-press.eu\/comunicati\/","name":"area-press.eu - comunicati","description":"Press releases e comunicati stampa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.area-press.eu\/comunicati\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.area-press.eu\/comunicati\/#\/schema\/person\/c7a82e1cf7b2d105ee3708fcc74461f4","name":"Redazione area-press.eu","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.area-press.eu\/comunicati\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/261e5fa13cfbce1e53c026c833f5e36744f89dcb35e4578439e7ced7c9b89537?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/261e5fa13cfbce1e53c026c833f5e36744f89dcb35e4578439e7ced7c9b89537?s=96&d=mm&r=g","caption":"Redazione area-press.eu"},"url":"https:\/\/www.area-press.eu\/comunicati\/author\/redazione-area-press-eu\/"}]}},"_links":{"self":[{"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/posts\/72972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/comments?post=72972"}],"version-history":[{"count":0,"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/posts\/72972\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/media?parent=72972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/categories?post=72972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.area-press.eu\/comunicati\/wp-json\/wp\/v2\/tags?post=72972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}